A T-shirt brand concept designed and animated by Conceptualize, combining the strengths of AI technology with traditional design software. Live Evil is an online Etsy shop serviced by Printify. The creative process began with generating static character imagery using AI programs, which were then refined and integrated into the brand’s visual identity. These static designs were brought to life through AI animation software, creating dynamic, engaging animations that reflected the brand’s playful and distinctive personality. The project demonstrated a seamless fusion of AI-driven creativity with hands-on design skills, producing both print-ready graphics and animated content suitable for digital marketing and social platforms.

Skillset(s): Art Direction, Design, AI, Retouch, Printify online retail