I started my career as an illustrator, before broadening into design and artwork for both large-scale OOH campaigns and intricate print finishes – spot colours, UV, embossing, laminates, the kind of detail that makes print exciting. Freelancing helped sharpen my craft until I landed my first in-house role at a music company at a young age. When most of the design team suddenly resigned, I was promoted to Studio Manager – an early crash course in leadership that shaped how I’ve approached projects ever since.

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