An exciting, creative brief to design a series of social visuals for upcoming F1 races internationally. Each design combined high-level retouching and AI-driven image generation to craft immersive, city-specific scenes that captured the unique spirit of each location. To deepen engagement, subtle easter eggs featuring details of the specific F1 drivers were hidden within the visuals, created either using AI or image search, rewarding fans with a playful layer of discovery while building anticipation for the races.

Skillset(s): Art Direction, Design, AI, Retouch, Artwork