I worked on a marketing campaign for Diageo’s range of gins, creating visuals that conveyed a ‘clean and fresh’ aesthetic to appeal to both national and European audiences. The project involved designing packaging and promotional materials that highlighted the premium quality of the products while maintaining brand consistency across multiple markets. The campaign leveraged clean typography, crisp imagery, and refined colour palettes to evoke a sense of freshness, sophistication, and approachability, ensuring strong visual impact across print, digital, and in-store channels.

Skillset(s): Art Direction, 3D Design, Design, Retouch, Artwork

‘The challenge was to make whisky relevant to a generation who don’t care much for leather armchairs and tweed jackets.’
The pitch-winning campaign to rebrand the Diageo whisky family, taking one design through all shopper touch points from supermarkets to pub merchandise.

The brief for the Single Malt Whisky varieties was to bring to life the taste of each brand with the creation of visual tasting notes.