PROFESSIONAL EXPERIENCE:

I started my career as an illustrator, before broadening into design and artwork for both large-scale OOH campaigns and intricate print finishes – spot colours, UV, embossing, laminates, the kind of detail that makes print exciting. Freelancing helped sharpen my craft until I landed my first in-house role at a music company at a young age. When most of the design team suddenly resigned, I was promoted to Studio Manager – an early crash course in leadership that shaped how I’ve approached projects ever since.

My career then took an adventurous turn: I left the UK to travel, working in hospitality and construction in Australia before securing sponsorship as a Senior Designer in Darwin. After 18 months there (and six more travelling through Asia), I returned to London and incorporated my own company in 2004. Since then, I’ve spent two decades designing, directing, animating, and 3D modelling – often wearing multiple hats within the same agency or campaign.

I’ve collaborated with agencies and brands across London, Europe, and global markets – including Nike, BMW, Levi’s, Dove, Rolls-Royce, Panasonic, Hellmann’s, Emirates, and Bentley. Some professional highlights include contracting annually for Apple at Infinity Loop in Cupertino, California (I was there when Steve Jobs passed) and being invited to work on a project at Nike HQ, Amsterdam.

Known in some circles as a “permalancer,” I’ve built lasting relationships by blending adaptability with creativity. Whether leading a team, collaborating within one, or delivering solo projects – retouching, animating, 3D visualising or UI/UX – I thrive on taking ideas from sketch to screen and beyond.

PERSONAL:

I have always looked for adventure, hiking the Matterhorn off-season, traveling the world when time and funds allow. I have my SCUBA licence, my motorbike licence, my EMT-B paramedic licence (trained in Guatemala City), a CQD qualification and I’m a keen cyclist and skiier.

EMPLOYMENT:

Freelance contractor: Art director, Senior designer, Animator, 3D visualiser
London / Europe / USA  2001 to present
This includes working with agencies such as: VML, Ogilvy, McCann, Hogarth, GTB, Mother, Lowe, GPJ, Geometry, DLKW and with client such as: Apple, Coca Cola, Nike, ‘On’ Trainers, Burger King, Rolls Royce, Bentley, BMW, Vauxhall, Levi’s, Samsung, Unilever and many more.

Senior designer
Colemans Ltd, Darwin, Australia  1999 – 2000

Studio manager & designer
Tring International, Bucks. 1997 – 1998

Freelance contractor
London, UK. 1995 – 1997