BRANDING

This page serves as a general overview, as virtually every project I undertake involves some level of branding. I have worked in branding and identity design for as long as I can remember, collaborating with renowned London agencies such as Wolff Olins, Interbrand, The Partners, and many others, before moving into solo projects in later years. My work consistently includes the creation or refinement of brand logos – whether overarching corporate logos or project-specific sub-brand marks.

Most briefs also involve developing a comprehensive toolkit or brand guidelines document, covering typography, colour palettes, imagery style, social media usage, and other essential elements to ensure consistency and flexibility across all touchpoints.

Below are just a few examples of companies I have had the privilege to work with, showcasing a range of branding work across industries and platforms.

Skillset(s): Art Direction, Design, Branding, Retouch, Artwork

GYF TALENT

A complete company brand design for a recruitment company including logo (static and animated), guidelines and Wix website design and build.

ANGLORISK

A complete company brand design for a security company including static logo and guidelines.

CASSIER RECRUITMENT

A complete company brand design for a recruitment company including logo (static and animated), guidelines and Wix website design and build.

DOVE

A complete product range brand re-design. I have worked on numerous branding documents for Dove including master guidelines and specific project guidelines for international toolkits.

NAZEING HEATING

A complete company brand design for an industrial heating company including logo (animated), guidelines and Wix website design and build.

(The redesigned website will be launched in 2025).

VODAFONE

This particular graphic was part of a specific branding project for Vodafone, but I also worked on Vodafone’s branding and projects for a number of years.

CONCEPTUALIZE

A complete company brand design for my own company including static logo and WordPress website design and build.

JEROME ROSSER

…and my logo.

© Jerome Rosser / Conceptualize Limited